![]() “Those early days of the pandemic were a frightening time,” says Haley. Haley and her team started by launching Gym Shorts, a bi-weekly newsletter designed to keep the Crunch Fitness community strong and engaged. The HubSpot CRM platform is supporting these initiatives in the following key ways: Sustaining Community Online Haley and her team are undertaking many new initiatives to inspire members and keep them engaged as the pandemic continues. Engaging Members When Fitness Clubs Are Closed So when COVID-19 closed Crunch Fitness clubs around the world in the spring of 2020 - forcing them to pivot to strictly online methods of marketing and community building - Crunch Fitness already had the sales, marketing, and content management platform they needed to do it. But we were very limited in what we could do.”Ĭonsequently, Crunch Fitness implemented HubSpot Marketing Hub Enterprise, Sales Hub Professional, and CMS Professional to get sales, marketing, and content management onto one platform that it could open up to franchise holders. “They wanted to see email performance and analyze contacts. ![]() “Our franchisees are their own LLCs, and they wanted more access, control, and input into sales and marketing,” says Haley Irwin, Marketing Technology Manager at Crunch Fitness. Franchisees wanted more sales and marketing support than Crunch Fitness could provide with its existing tools. These problems came to a head when Crunch Fitness started franchising in 2010, adding 116 clubs in just three years. #Crunch fitness locations updateIts website was prone to crashing and difficult to update with current information. Unfortunately, the company’s sales and marketing tools couldn’t keep pace with this growth. ![]() As a result, Crunch Fitness grew from a small basement studio to over 300 locations. ![]() Members love Crunch Fitness trainers and their “no judgments” attitude, and they spread the word to their friends. Pre-pandemic, Crunch Fitness built its community through its in-person fitness classes. ![]()
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